Jury of Executive Opinion forecast is produced by

• A. A single expert
• B. A jury of executives who know the product and marketplace
• C. A panel of customers
• D. A formal statistical model

Answer: (B)

The method relies on a group of experienced leaders who know the product and the market to discuss, pool their insights, and reach a consensus forecast. This collective judgment leverages insider knowledge and strategic perspective, making it useful when data is scarce or fast, big-picture decisions are needed. It’s produced by a jury of executives who know the product and marketplace, rather than by a single expert, customer panels, or a formal statistical model. The approach is typically quick and cost-effective and can incorporate nuanced market understanding, though it can be influenced by biases or group dynamics, so some teams supplement it with independent estimates or structured techniques to mitigate that risk.